Introducing  Erwin Penland

one of the nation’s leading advertising and marketing firms

We are all engaged. All aware. And all consumed by the desire for success for our clients. So the frustration that ignited this agency has changed into passion and prowess. Our growth and our culture attest to that. As do our clients’

The approach they take are the 4 Ps

• Passive Interaction — Consumers don’t always want to have a “conversation” with brands. Sometimes they just want to hear what you have to say. When are those times? What are the appropriate messages?
• Participatory Interaction — Consumers need validation or want to share their knowledge about you with others. They make statements, ask questions, seek answers. When and how should you facilitate discussion?
• Physical Interaction — In the store, in everyday life consumers are engaging directly with your brand—seeing it, touching it, feeling it. Is that experience consistent with what you’ve been saying?
• Personal Interaction — Consumers have committed to your product, given you their immediate loyalty. Are you doing the things you have to do, saying the things you need to say to keep the relationship fresh?

(Michael Kephart) “believe it is interesting to see one of our home town ad agencies”   ERWIN PENLAND earning the NATIONAL MAGAZINE HONOR as one of the “BEST PLACES TO WORK” in the marketing industry. They marked 23rd out of 30.